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Department of Business and Economics

"Revolution or inflated expectations? Exploring the impact of generative AI on ideation in a practical sustainability context"

Technovation Journal Cover © Technovation

"Revolution or inflated expectations? Exploring the impact of generative AI on ideation in a practical sustainability context" just published in Technovation

Prof. Gimenez-Jimenez, together with Dr. Anja Eisenreich, Dr. Julian Just, and Prof. Johann Füller, recently published the article “Revolution or Inflated Expectations? Exploring the Impact of Generative AI on Ideation in a Practical Sustainability Context” in Technovation. This study investigates how AI-driven ideation compares to traditional expert-led workshops in terms of generating novel, useful, and feasible ideas, as well as expert perspectives on integrating AI in ideation processes. The findings provide valuable insights for the literature and offer practical implications for incorporating AI into ideation workshops.

If you're interested in reading the full article, you can access it https://doi.org/10.1016/j.technovation.2024.103123